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Getting Noticed: Top Ten Ways To Publicize Your Blog

noticed1Great blog posts aren’t so great if no one reads them.  Would you like to have more readers?  Reach a bigger audience?  Then read on.

I have read many times that you should only spend 20-30% of your time actually writing and the other 70-80% publicizing your blog.  Since I blog recreationally, I am nowhere near that ratio, but still a little self promotion doesn’t hurt, especially if you are just getting in the game.

So here are ten relatively easy ways I have found to help publicize your blog.

1. Make sure your blog has a focus (or theme).  If people are going to read and follow your blog, they want to know what it’s about.  First, find your voice, and then you can find your audience.  There are thousands of blogs out there so make sure you are blogging about something you know, and it’s from you.  Your unique perspective on the world is the one thing only your blog has.  Then stick to it (more or less).  So, if your blog is about photography, don’t include several posts about your new kitten because as cute as she is, your readers probably don’t care.

2. Blog frequently.  The more you blog the more you get your brand out there.  If you only post sporadically or once a month you may lose readers, and it’s doubtful you will gain more. Try to  post on your blog about three times a week if possible.  And don’t forget, WordPress allows you to schedule posts so if you are on a roll or stuck for time you can sit down and write all your posts for the week at once.  There was actually a point where I was almost two MONTHS ahead with my blog posts!

noticed43. Join blogging networks.  Now that you have your theme look for blogging network sites that you can join to promote your blog.  For example, if you are a mommy blogger there are tons of networking sites that will promote your blog for free in exchange for placing their badge on your site.  This is a great way to get new readers.

4. Fill A Niche.  Once and a while try to write unique articles about genuine topics.  For example, I was inspired by a product I saw at Shopper’s Drug Mart called Amniosense.  I wanted to write a review, so I started researching and discovered there really wasn’t much written about it. Bonus!  I got to write my review, and as an added bonus, my site comes up high on the list when people Google it.

5. Use appropriate tags.  Tags are important for you to come up when people are searching for topics.  Make sure you use ones that accurately describe your articles.  If it is a professional blog make sure you use catch terms from the field.  While you are at it, don’t forget to include a relevant catchy title because once they find your article that can make the difference between a click or no click.

6. Guest posts.  You can have guest posters on your blog or you can write guest posts on another blog.  Not only is this great for building relationships in the blogging community it is free promotion.  Readers of your guest will hopefully come over to read their post, and then fall in love with your amazing blog.  Similarly, readers of the blog that hosts your guest posts will fall in love and go running to your site.

7. Blog Awards.  Some people view these like the plague, and they can be.  But, they are a nice way to show other bloggers you appreciate their work and make them feel good, while getting tons of promotion for you blog (because in their acceptance they must include a link back to your site).

noticed28. Comment on other people’s blogs.  I have said this before, but blogging is like having a conversation at a party.  You can’t just stand in the middle of the room shouting at people.  You have to walk up to them and engage in conversation (which includes talking and listening).  So, follow lots of other blogs, and when you see something that catches your eye leave a comment.  This will not only get the hosts attention, other readers of the blog may appreciate your comment and decide to check out what else you have to offer on your site.

9. Reddit.  This one is a little shameless since it won’t usually get you lasting readers or followers, but if you have written a particularly juicy article that you want people to read (or that you think they would be interested in reading) you can share your post on Reddit.  In one day this got me almost 500 hits, but it was just a one time thing. It really is only fleeting publicity, but if you rely on hits to make money (if you have paid advertising) you could always give it a shot.

noticed310. SOCIAL MEDIA.  This of course is the granddaddy of getting your blog out there.  By social media I mean Facebook, Twitter, Google+, Pinterest, Tumblr and the lot.  Word press makes it really easy to integrate all kinds of social media into your site, so there really is no excuse.  But do make sure that if you engage these other forums do it right.  If your site has a Facebook page, make sure you do more than post links to your blog.  Include links to other relevant articles, pictures, memes, status updates etc. to engage your readers.  Ditto for twitter.  Ironically, one of my blogs has about FIVE TIMES the amount of Twitter followers than it does readers (which is fine by me).  I spend a lot of time reading and sharing articles as well as re-tweeting relevant information for that one, more than I do writing.  Google+ is a new one, but it is growing in popularity.  If it is a professional blog there is also LinkedIn.  Don’t be afraid to try new things.  I never had a twitter account, but Game of Diapers does!

So there it is, 10 easy ways to get your blog noticed.  If you have any others feel free to add them in the comments section.

Happy Blogging!

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About Shannon

I am a university educated full-time working mother of four children. Proudly Canadian, I freeze my butt off along with my loving partner, two dogs and a cat. I hope you enjoy reading my posts as much as I love writing them, but if you have nothing nice to say, don't say anything at all.


26 thoughts on “Getting Noticed: Top Ten Ways To Publicize Your Blog

  1. I think I’ll try the Twitter thing. Of course, I better up my blog posting first lol. Any good Twitter tutorials out there or quick advice you can offer?

    Posted by K | November 11, 2013, 3:24 pm
    • It’s really easy. Just set up an account and then you can link your twitter account to your blog through your WordPress dashboard. Then, whenever you post something it gets tweeted automatically. If you really want to get into twitter I would recommend Hootsuite because you can write all your tweets at once and then schedule them to be delivered at intervals because hey, we are all busy right? Both Twitter and hootsuite (and WordPress) have great, easy to use phone apps. Good luck, and just let me know if you have any more questions. If you like this post please feel free to share, reblog etc.

      Posted by Shannon | November 11, 2013, 4:49 pm
  2. Wow, I’m usually a post and run girl because I have a full time job. Thanks for the tips! I definitely going to check Reddit.

    Posted by The Vanilla Housewife | November 11, 2013, 4:39 pm
    • I hear ya! I work full time, have three kids and two dogs but I think it is better to take the time and do one post properly than two half added. Nevermind, I should be taking tips from you since your site is much more popular than mine !

      Posted by Shannon | November 11, 2013, 4:45 pm
  3. These are great tips. I’m actually at the point of wondering if I want to publicize my blog more. A part of me wants more traffic (and participation) because I love reaching out to people, but another part of me wonders if I could really handle it.

    Posted by mommytrainingwheels | November 11, 2013, 7:18 pm
    • Thanks! Of course, it’s totally up to you. My motivation is that I just want to help people and let them see that you can survive working with three young kids including twins. The great thing is that WordPress makes it really easy and does most of the work for you. I do most of it from my phone. If you ever have any questions feel free to ask or email. Cheers.

      Posted by Shannon | November 11, 2013, 9:35 pm
  4. Good tips! I agree with reddit being temporary with no followers and still much prefer the wordpress community engagement.

    Posted by Christy @ | November 11, 2013, 8:25 pm
  5. twitter not so hard to use. Can even attach to wordpress and facebook so you don’t have to login to post on twitter

    Posted by dads Adventures | November 11, 2013, 10:11 pm
  6. Great tips. I do all of these but Reddit. I’ll have to try that out with some of my more popular pieces. I’m funded via ppc ads and affiliate links so it sounds perfect 🙂

    Posted by Heather C | November 11, 2013, 11:25 pm
    • If you get money via ads then it could definitely be a booster. There is also stumbledupon as well but I have never really gotten anything from that.

      Posted by Shannon | November 11, 2013, 11:50 pm
      • Awesome! I sort of did my work backwards as I arranged all my ads and links before actually building up visitors and views. So publicizing is what my goal for the end of the year is. With any luck, I might just get good at this. Lol.

        Posted by Heather C | November 12, 2013, 8:24 am
      • Yeah I am sure since you don’t work anymore it would be a good way to bring in a bit of extra revenue. Your blog is great so you will be fine.

        Posted by Shannon | November 12, 2013, 10:01 am
  7. This was really helpful for me as a first-time blogger. My blog is currently running on a two-part theme and very few posts. I will definitely be following your advice on theme, frequent posting, and making “friends” with other blogs. Thanks for the great tips!

    Posted by flyingspacelion | November 15, 2013, 11:41 am
  8. Great tips! I am new to blogging and it has become a bit of an obsession! I can use all the help I can get!

    Posted by keeping it all together with 7 kids | December 12, 2013, 9:54 am
  9. Great stuff.. Thank you 🙂

    Posted by Monika Ribeiro (writer/poet) | June 9, 2014, 7:46 am


  1. Pingback: Five Things You Should Never Ask A Woman | A Game of Diapers - December 19, 2013

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