After being back to blonde (a variation of my natural colour) for a while now, I decided it was time for a change. Maybe it was because I had never done the whole bleach think before or constantly being surrounded by the beautiful baby white and blonde looks of my children I decided to go bleach blonde with L’Oreal Feria’s Bleach Blonde #205.
Blonde is a highly-coveted shade, and considered one of the top for 2014. Did you know that even the Ancient Greeks and Romans bleached out their hair? Many suffered hair loss and resorted to wearing wigs made from the hair of blonde slaves. The word ‘blonde’ dates all the way back to 15th century England and is one of the few words to retain separate masculine (Blond) and feminine (Blonde) designations.
As I child I had white blonde hair which turned into more of a “dishwater” blonde at puberty and I have been colouring it ever since. While it was a toss up between this and the new Absolute Platinum, I decided to go with the bleach cloned look because I figured I could always go lighter.
According to the box this dye is suitable for up to medium brown hair and is supposed to give you a bleach blonde look in one step. If you have never bleached before then let me explain that usually it takes two steps, the bleach and then a toner. While I was very skeptical about the product’s claims, who wouldn’t want to do it all in one step? The box did not say anything about using it on previously coloured hair, but I know from experience that does make a difference so be careful of that as well.
My hair before was a light to medium blonde. I was overdue so I had about an inch of dishwater blonde roots at the top. I was a little worried because I still have some remnants of a red metallic dye I used a couple of years ago that tend to show themselves when I go lighter, but most of it was chopped off during my recent hair cut.
Mixing the colour is easy. You have your colour, developer and bleach packets. Mix them together and you are on your way. I actually thought the bottle was very large and I was surprised at how much was in there, but once I started applying it I realized it didn’t go that far. If you have hair longer than shoulder length I would recommend two boxes.
Applying the colour was fairly easy too, the bleach went on thick and didn’t drip which was great. I did the ends of my hair first and then after about 10 minutes I did the roots (you are supposed to wait 20, but I am impatient
I left it for a total processing time of about 45 minutes. The box says you can do anywhere from 40 minutes to an hour depending on how dark your hair is.
While the smell was awful (which is to be expected for bleach) the bleach did not burn my head at all! In fact, I have actually had regular hair colour that burned more and this is bleach.
Even before I used the conditioner provided I was shocked at how great my hair felt when I was rinsing. It did not feel dry or unhealthy in any way! Since it wasn’t in great shape to begin with I was half expecting it to turn to straw, but honestly I couldn’t even feel a difference!
The colour, however, did not look like the box. It was a bright canary yellow, and definitely not a colour I could leave the house with like the product promised. Just to be fair since my hair was previously coloured I carefully examined the roots (which were virgin hair) to compare the result. They came out slightly less yellow, and were almost a colour one could live with, but still not like the box.
PROS AND CONS
- The bleach went on easily and did not drip.
- When it was on it did not burn my scalp.
- The bleach did a good job on the red undertones I had left from the metallic dye.
- The bleach did take my hair about four levels lighter.
- the colour did not look like the box
Overall I give this product a seven out of ten. I really enjoyed using it. Yes, it didn’t smell great, but it’s bleach, what do you expect. The fact that it left my hair in great shape is a HUGE bonus for me.
However, the ultimate reason you dye your hair is so that you can get the colour on the box, which I did not. Feria promised me I could look like a beach blonde I just one step and the product did not follow through on that so I have to mark it down for that. In fact, if I was a newbie who did not know what she was doing, I probably would have freaked about the colour, not known what to do and spend hundreds at a salon to have them “fix” it.
But in my case, I am an expert and almost expected this result. No worries about the canary hair, I was completely prepared for this scenario so stay tuned to see the final product and read my review of L’Oreal Colourist Secret Brass Banisher next week.